Study: My Understanding of Stands

Advantages Offered by Open Exhibition Stand Designs

Companies who are coming to a trade show or exhibiting at a different location venue have a number of key decisions regarding their exhibition stands. But one of the most important involves the layout of the stand itself and how passersby can gain access to the booth.

Given that, one interesting trend that has cropped up in recent times is the use of open exhibition stand designs, especially by businesses that want to make a considerable impact. Many years ago, open designs have been criticized for being hard to manage and for its lack of wall space, so why are they very popularity today?

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Maybe the most apparent reason companies choose open exhibition stand designs is their ease of access, which makes them more attractive for participants. A stand that is only open on a single side tend s to cause a queue to form, or have a certain part of the display blocked from view, but open designs are accessible from every side.
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This means visitors will be able to walk through the display and take a look at the displays or products whenever they way. Of course, some of the toughest challenges attached to this kind of stand design are having the right staff size and making everyone will actually cross from one side of the display to another to address the needs of visitors.

Standing Out in the Crowd

Another huge reason open exhibition stand designs have grown in popularity nowadays is that they let exhibitors to stick out from the crowd. Rather than putting a stand up against a wall, open exhibitions are found somewhere in the middle of the trade show floor, which naturally makes visitors curious.

Indeed, open stand designs are advised for high profile companies, or businesses that would like to make a really big impact at a particular show, specifically because they come with a level of prestige.

Customized Designs

Open exhibitions enable companies to open up a wide range of possibilities when it comes to the stand’s actual design. Therefore, they are a perfect option for businesses that are happy to spend a bit more to build a striking custom-built display.

Branding

Finally, standing out in a crowd with their key open exhibition stand design, helps companies emphasize certain brand values, which cannot be done with more traditional designs. An open design forwards a clear message of a company that is insistent on being different. It also reaffirms that the brand is welcoming to everyone. It indicates a willingness to give more than what is expected and to breaking down barriers. These things can be strengthened by the smart use of graphics and brand messages in the stand design, making the layout and branding reinforce each other to make the biggest impact.